Landing a new lead is exciting—but what happens next determines if that lead becomes a paying client. The first call is your golden opportunity to build trust, show expertise, and understand the client’s needs. Whether you’re selling SEO, PPC, social media, or web design services, knowing what to say on your first call with a new lead can make all the difference. 😊 Let’s break down how to prepare for the call, what questions to ask, and how to position your services naturally and confidently.
1. Start with a Warm and Friendly Greeting 😊
First impressions matter, especially when a potential client is hearing your voice for the first time. Begin with a simple, friendly greeting like:
“Hi [Name], it’s great to finally connect with you! I’m [Your Name] from [Your Company]. How are you today?”
This sets a positive tone and eases any nervousness on both ends. Keep it natural—no need for salesy scripts right away.
2. Show Appreciation for Their Time
Always thank your lead for taking time out of their day:
“Thanks for hopping on the call with me—I know you’re busy, and I really appreciate your time.”
This shows professionalism and respect, which builds trust from the beginning.
3. Briefly Introduce Yourself and Your Services
Don’t dive into a sales pitch just yet. Instead, provide a quick, clear intro:
“Just to give you a quick background, I help businesses like yours improve their online presence through [SEO/SMM/web design/PPC]. My goal today is to learn more about what you’re looking for and see if we’re a good fit.”
Keep it short and focused on the value you provide—not a resume rundown.
4. Ask the Right Discovery Questions 🤔
This is where you shift the focus from you to them. Ask open-ended questions to uncover their goals, pain points, and what they’ve already tried.
Some useful questions include:
- “What made you reach out for [SEO/PPC/web design] help?”
- “Can you tell me more about your current marketing efforts?”
- “What’s your main goal over the next 3–6 months?”
- “Have you worked with an agency or freelancer before?”
These questions show you care about their business, not just making a sale.
5. Listen Actively and Take Notes 📝
This part is critical. Listen more than you talk. Let them vent their frustrations or share what they’re hoping to fix. Repeat key points back to show you’re engaged:
“So if I understand correctly, your biggest challenge is generating consistent leads through your website. Is that right?”
This helps build a strong connection and shows you’re not just following a script—you’re truly paying attention.
6. Position Your Services as the Solution 💡
Now that you’ve identified their needs, it’s time to show how you can help—without overselling:
“Based on what you’ve shared, I think our [SEO strategy/PPC setup/custom web design] could really help with [specific challenge]. Here’s how we typically help businesses like yours…”
Tailor your response to their problem. Share a quick example or case study if you have one. Keep it relatable and solution-focused.
7. Address Any Concerns or Questions Clearly
If they ask about pricing, timelines, or results, answer confidently and honestly:
“Our pricing depends on the scope, but I can give you a ballpark range. Once I understand more about what you need, I’ll follow up with a detailed proposal.”
Be transparent—don’t dodge tough questions. It builds credibility and makes your offer more trustworthy.
8. End the Call with Clear Next Steps 📅
Don’t let the call end with vague promises. Be clear on what comes next:
“It sounds like we’re on the same page. I’ll send over a proposal by [date], and we can schedule another call to go over it. Does that work for you?”
If they’re not ready to move forward, suggest staying in touch:
“I’ll check in next month, and feel free to reach out if anything changes on your end.”
9. Follow Up Promptly 💌
After the call, send a friendly email recap with key takeaways and next steps. It reinforces professionalism and keeps the momentum going.
Final Thoughts 😊
Knowing what to say on your first call with a new lead isn’t about having a perfect script—it’s about being prepared, listening actively, and showing that you care. If you approach each call with empathy, clarity, and confidence, you’ll turn more leads into loyal clients. Use these tips to make every first call count—and build strong relationships that grow your agency or freelance business for the long haul. WebsiteSeoLeads