If you’re a web designer or run a digital agency, one of the biggest questions you probably ask is how to find clients who need a new website. While the demand for websites remains high, it’s not always obvious where to look or how to approach potential clients. Many businesses know they need help—but they’re not always actively searching. That’s why having a strategy is key.
In this guide, we’ll go through practical, proven ways to find clients who are likely to need a website redesign or a brand-new build. Whether you’re freelancing or running a growing agency, these strategies will help you connect with the right people and turn conversations into paying clients.
Look for Outdated Websites in Your Niche
One of the easiest ways to find potential web design clients is to browse small business websites in specific industries. Focus on industries like law, local services (plumbing, HVAC, electricians), restaurants, or consultants. Many of them have outdated or mobile-unfriendly websites.
Start by searching local listings on Google, Yelp, or business directories. Visit each website and take note of:
- Slow load times
- Poor mobile design
- Outdated visuals
- No SSL certificate (no HTTPS)
- Broken links or missing contact info
These are clear signs that the business could benefit from your help. Reach out with a personalized message that mentions something specific about their site and offer value up front, like a free audit or a few design suggestions.
Join Local Business Groups and Communities
Networking in local Facebook groups, Meetup events, or online communities like Reddit or Alignable can connect you with small business owners who need web help. You don’t need to pitch right away—start by being helpful.
Answer questions, share tips, and participate in conversations. Once people start to recognize you as someone who offers value, they’ll be more open to working with you—or referring someone who needs a new website.
You can also look for business owner Q&A sessions or live webinars where website-related problems come up. These are great opportunities to introduce your services in a non-pushy way.
Target New Businesses and Startups
New businesses almost always need a website. You can find them by checking:
- Local business registration announcements
- Social media pages for new businesses
- Sites like Crunchbase for startups
- Local newspapers or Chamber of Commerce announcements
Reach out with a simple message:
“Hi, I saw that you recently started your business. Congrats! If you’re looking to build a professional website that helps grow your online presence, I’d love to help. Let me know if I can send over a few ideas.”
The key is to be friendly, direct, and focused on how you can help them grow.
Collaborate with Other Service Providers
Think about professionals who also work with small business clients, like:
- Brand designers
- Social media managers
- SEO consultants
- Marketing coaches
These people often come across businesses that need a website but don’t offer that service themselves. Reach out and offer a referral partnership where you send clients to each other. If done right, you can create a steady flow of referrals from trusted professionals.
You can even join business networking groups like BNI or local entrepreneur circles to build real-world connections that lead to steady work.
Use Freelance Platforms Strategically
Sites like Upwork, Fiverr, and PeoplePerHour can still be good sources of web design work—especially if you’re starting out or want to fill in gaps in your schedule. The key is to focus on high-quality, well-defined job posts and create a strong proposal.
Make your proposal short, clear, and tailored to the client’s needs. Don’t send generic messages—mention something specific from their listing and show how your skills solve their problem.
You can also build your profile with project packages that appeal to business owners, such as “One-page website for local businesses” or “Website redesign for service professionals.”
Optimize Your Own Website and Portfolio
Your own website can be one of the best tools to attract new clients. Make sure it’s modern, fast, and clearly shows the value you offer. Include:
- Real client testimonials
- Clear services and pricing options
- Case studies with before-and-after examples
- A strong call to action
Add a blog or resources section with helpful tips for small businesses. When people find your site through search or word of mouth, your content can establish trust and show your expertise.
Also, make sure your contact form is simple and mobile-friendly—if someone wants to reach out, don’t make it difficult.
Offer a Lead Magnet or Free Website Audit
Sometimes, people know their website is underperforming but need a little push. Offering a free website audit or checklist can be a great way to get leads into your funnel.
Create a one-page PDF or video that reviews basic elements of a business’s site (speed, mobile design, SEO basics, etc.). Promote this on LinkedIn, your website, or via email. Once they see the value, you can follow up with a proposal for a redesign or upgrade.
Final Thoughts
Knowing how to find clients who need a new website comes down to being proactive, helpful, and strategic. Look for businesses that clearly need an upgrade, show up in the right communities, and position yourself as a trustworthy expert.
You don’t need to hard sell. Instead, focus on solving problems, showing real results, and building relationships. With consistency, you’ll start attracting more clients who need exactly what you offer—and who are ready to invest in your skills.
Would you like help creating outreach templates or an audit checklist to use with these strategies? I’d be happy to assist! WebsiteSeoLeads